Dear

       Hi Kids,

       Things are really starting to click now. There are lots of things going on at once.

       Kevin has fixed the site so it will automatically deliver the reports as soon as people sign up.

       Toni is proof reading reports.

       I am writing more reports and having people I know sign up to test the site and make sure it works smoothly.

       With the site ready it is now time to make a few deals. Yes that’s right, not only did I write the ad before the report, I also created the site and reports before cutting any deals. Why? Because, that is the easy part.

       The deal I am offering to my associates is great for them. I pay for the marketing and bring in the business. All they have to do is fill the orders and split the money with me after refunds. They have nothing to lose and everything to gain.

       As I keep saying, I am fortunate to know the people I do. Right off the bat I know two people with stock products, one with a Forex trading system, and an expert in real estate. After a few calls my list of potential partners grew.

       They all fit the bill perfectly. Each was indeed an expert in their field but also successful at teaching others. They already had information products to sell that work great with my reports.

       I ranked them in order of who I wished to work with most. Then I contacted each of them one by one.

       My number one criterion is honesty. Then it was how easy they are to work with and finally how big they are in their industry.

       In the worst-case scenario, I could write a few reports myself, but that isn’t worth the time and effort to me.

       The network of people and fans grandpa left via his site will give you a great leg up in that regard. If ever you really need an expert, you can put out a call to them and a lot of great people will respond because grandpa and I both try to be giving with our knowledge. People usually respond in kind by helping us.

       When you want to get someone on board it is always best to meet with them in person. The second best way is via telephone and the last is via e-mail.

       Believe it or not, I put great thought into how I approach someone when I want to make a deal with them.

       First I like to show that I am serious by having work already done such as having the ad ready.

       In this case I also used a little trick grandpa taught me. When I wrote the site, I included the people I want to work with on the “Insiders” page. They could see exactly what they were becoming a part of in a positive way. They could also see I gave them nothing but praise without even stretching the truth.

       This is similar to when grandpa would have a mock up of an ad made to let potential clients see what good things would be written about them when they agreed to work with him.

       None of this is shady or manipulative. These are after all people I have dealt with before but you ALWAYS want to put your best foot forward. I of course would remove their name from the website before we launched any marketing, if they declined.

       It is much harder to come back and try to convince them again.

       If a deal is very important and the best way to communicate with someone is by phone, I will even keep small notes by my phone so I don’t forget an important selling point.

       If e-mail seems to be the only way to get new partners you should make them like mini ads giving your best points first and bringing up and doing away with drawbacks before they can think of them.

       Anyway, it wasn’t long before a guy signed on that I know well. He is great to work with and fits the bill perfectly. He sells a few different financial products and is a true insider in the market. He was not only a broker but a NASDAQ Market Maker.

       Then while I was adjusting the report to reflect his stock trading system another guy I like to work with signed on. He too is great to work with and has a FOREX trading system that is also ideal for my project.

       After this first round of offers I didn’t send any more. I can cut more deals later but if this works it should be easier to do so after I have some success.

       When you approach someone and tell them you just sold 3 million dollars worth of product in a few months and split it 50/50 with the last guy you worked with, it has a lot of impact. It certainly has more impact than, ‘here is what I propose and what it might do.’

       If your goal is to sell one info product try to buy the complete writes or buy it yourself. You get more money and control everything so you have no trust issues, disagreements or problems that come with partners.

       If you do need partners, make sure the deal is very fair to all. Also make sure everyone is convinced this will be an ongoing campaign.

       Uncle Kevin and I have made multi million dollar deals with no contracts or lengthy negotiation.

       We are going to work with these same folks again and we all know that there is far more money in keeping up a good relationship than to get the most of one single deal.

       Amateurs waste time with nondisclosure agreements and carefully guard their secrets so nothing ever gets done.

       Professional marketers know people must be driven to follow through with a good idea until it is successful and that is when people will rip you off.

       I have saved the emails I sent to make a few offers. You can see that they are brief, non-threatening and call for an answer soon.

       These are good people and if I was on the phone with them, it would have been easier. Yet, they are busy and hard to get in touch with. So I still needed to motivate them to work with me.

       Always give people a fair deal. Bad reputations amongst the real players of any industry will kill your business. I can think of several people and organizations who have talent but I wouldn’t work with them because they are known to screw you if they can.

       Many times, others vouching for me has made my business life much easier.

       Don’t give away so much you are only making others wealthy. Just don’t nickel and dime people to death because they remember it and then they feel no loyalty and rightly so.

       Recognize who has to be trusted and who will always be super valuable and treat them just a little better than fair. It is good advice for all people but particularly in business. Don’t buy into the kill or be killed attitude.

       It is late and I need sleep so good night my love bugs.

       Pop